In a panel (click for recording) with Iraq and Afghanistan Veterans of America (@IAVA) and LIVESTRONG (@LIVESTRONG) panelists, Katie VanLangen (@kvanlangen), Dir of Strategic Partnerships, and Paul Rieckhoff (@paulrieckhoff), Exec Dir of IAVA and Chris Brewer, Sr Mgr, Dev Comm with LIVESTRONG discussed using sponsorships and celebrity endorsements for your cause.
The key is to find a sponsor who really cares about your cause and then demonstrate the ROI to their brand.
Be sure your cause is a good fit with their personal interests. This will help alleviate possible problems when and if conflicts arise, such as for scheduling appearances. A sponsor who has an early morning flight will be much more likely to stay late at your gala if they truly believe in your cause than one who only has a passing interest.
If you are going to involve a celebrity in your special events, ensuring their security and comfort is paramount.
They also mentioned Movember as a great example of how nonprofits can use the power of social media to engage supporters. Read more about Movember on Wikipedia.
Check out the comments for this panel on the Twitter hashtag, #letshookup.
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