Friday, January 28, 2011

Online Fundraising article published in Advancing Philanthropy

It was my pleasure to write a recent article for Advancing Philanthropy, a publication for the members of the Association of Fundraising Professionals and executives of nonprofit organizations and institutions.

The article, called “Online Fundraising: Fact vs. Fiction” is published in the current January/February 2011 issue. In it, I discuss five of the most common misconceptions around online fundraising and reveal the facts behind them.

  • Online fundraising in not as effective as offline fundraising. FICTION!

  • Donors are increasingly comfortable with giving online. FACT!

  • You can raise more money by reaching donors where they already are online. FACT!

  • Set high expectations to achieve better results. FACT!

  • Drop everything! You have to stop whatever else you are doing and focus on online giving in order to make it successful. FICTION!

Link to current issue: (available online only to Advancing Philanthropy subscribers)

Stacy Dyer
Product Marketing Manager, Nonprofit Solutions

Twitter: @stacydyer